In yesterday’s New York Times is a nice opinion piece from Ian Lipkin on real life and real life infectious outbreaks. You should read it.
Here’s an interesting short film on the “viral” marketing of the movie Contagion. Obviously, it’s not viral, but bacterial and fungal marketing.
I haven’t seen the movie, so I can’t endorse it one way or another, but I will say Steven Soderburgh has a pretty great track record when it comes to movies. The above video shows a fascinating way to advertise this movie to audiences (See Jonathan Eisen’s blog post on the subject here).